Volume 18, Number 1

• Differing Projections of Female Nudity vs Positive Portrayal in Advertising: An Investigative Approach
  Jasveen Kaur , Jobanjeet Kaur
  
• A Study on Identifying Strategies of Emotional Branding in Luxury Apparel Brands
  Anjali Garg , Navneet Gera
  
• A Study of Determinants of Productivity in Manufacturing Sector Across States of India
  Gaganpreet Kaur Kaushal
  
• A Study of the Causes and Remedial Approach to Stress in the Post-Pandemic Period for employees in the BPM sector
  Ipsita C. Patranabis , Pragya Talukdar
  
• Factors Affecting Equity Market Price: A Pre-COVID-19 Study based on BSE Index
  Sarita Yadav , Pankaj Kumar
  
• Facilitators and Inhibitors of New Product Development in Small and Medium Enterprises
  Neeraj Dhanwan , Kamani Dutta , Tejinder Sharma
  
• Social Media Factors influencing Teenager Buying Behaviour
  Rajan Goyal , Deepika Singla